BUTTERFLY HQ INC. PRIVACY POLICY
This Privacy Policy explains how Butterfly HQ, Inc. ("Butterfly HQ," "we," "us," or "our") collects, uses, and shares information when you use the Melo mobile application and related services (the "Service"). Melo is a product of Butterfly HQ, Inc.
Summary
You are definitely welcome to read the full policy legalese. But if you’re the kind wanting a quick and simple summary, here it is.
We only collect what we need. Basic account info and usage data to run the app and improve your experience. We never see your password or your payment card details. You sign in through Google or Apple, and subscriptions are handled by the Apple App Store or Google Play.
Your data stays private. We don't sell your information and only share with trusted partners or if required legally.
We use AI to help you. Melo is powered by Google Gemini, so the content of your requests, including personal and household details, is processed by Gemini in order to generate your responses. We use Gemini under an enterprise agreement, which means Google is not permitted to use your data to train its AI models.
You’re in control. Review, update, or delete your account anytime at hello@mentalloadai.com.
Privacy Policy
Butterfly HQ Inc. ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your information when you use the app MentalLoad (the “App”) or website www.mentalloadai.com (the "Website"). By using the App or Website, you agree to the practices outlined in this policy.
1. Information We Collect
We collect two types of information:
Information You Provide Directly: You create and access your account using Sign in with Google or Sign in with Apple, and subscriptions are purchased and processed through the Apple App Store or Google Play. We do not create, receive, or store your password, and we do not collect or store your credit card number, other payment card details, or billing zip code. From Google or Apple we receive only limited account information, such as a unique account identifier and your name, and, if you do not choose to hide it, your email address. When you use the App or contact us directly, we also collect the information you choose to share with us, which may include your name, the contents of your messages and requests, photos and PDFs you upload, calendar and scheduling details, and information about your household and family members.
Automatically Collected Information: We may automatically gather data about your device and browsing activity when you use the App. This includes your device type, browser type, IP address, access times, pages viewed, and the page you visited before navigating to our Website.
2. Use of Information
We use the information we collect to:
Operate, maintain, and improve the App;
Respond to inquiries and provide customer support;
Verify and manage your subscription status through the Apple App Store or Google Play;
Generate the personalized responses, summaries, and suggestions that the App provides, which requires sending your request content to our AI provider as described in Section 3;
Communicate important updates and notifications;
Monitor and analyze usage trends to improve our services;
Prevent fraudulent activities and protect our rights; and
Comply with legal obligations and other legitimate business purposes.
3. Sharing of Information
We do not sell your personal information or share it for cross-context behavioral advertising, and we disclose it to third parties only in the following limited situations:
Service Providers: We may share information with third-party vendors, consultants, and service providers who need access to your information to perform services on our behalf such as hosting, storage, and analytics providers. We use RevenueCat to manage your subscription across platforms. RevenueCat receives your purchase and subscription history, the account identifier we assign to you, and device information from the Apple App Store or Google Play. RevenueCat does not receive your payment card details.
Artificial Intelligence Provider: We use Google Gemini to power personalized responses and to process your requests, including any photos or PDFs you share. To generate those responses, the content you submit is transmitted to and processed by Google. That content includes personal information, such as your name, the names and details of your family members, and any calendar, household, health, school, or other personal details contained in your requests or uploads. We access Google Gemini under an enterprise agreement under which Google does not use your data to train its AI models. Your data is used solely to generate responses and personalize your experience within Melo.
Legal Compliance: We may disclose your information when required by law or if we believe that doing so is necessary to protect our rights, comply with a legal obligation, or prevent harm.
Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction.
4. Security
We use Google Cloud Platform (GCP) to host and process data and implement industry-standard security measures, including encryption in transit and at rest, access controls, and regular monitoring to protect your information.
5. Your Choices
You can review, update, or delete your account information at any time by logging into your account. If you want to delete your account entirely, please contact us at hello@mentalloadai.com. If you contact us by email, we will receive and retain your email address in connection with that correspondence. Please note that we may retain certain information as required by law or for legitimate business purposes.
6. Third-Party Links
Our Website may include links to third-party websites. We are not responsible for the privacy practices or content of these external sites, and your use of those websites is governed by their own privacy policies.
7. Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we will notify you through a prominent notice in the App or on the Website. The updated policy will take effect as of the date listed at the top.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at hello@mentalloadai.com.
Data Deletion Rights
You have the right to request deletion of your personal data. To exercise this right, please contact us at hello@mentalloadai.com
Shared or Linked Data Requirements
Please note that some data may be associated with multiple accounts. For example:
Information about a child may be linked to both parents’ or guardians’ accounts
Shared household or family account information may be connected to multiple users
Joint account holder data may require authorization from all parties
In such cases, complete deletion of shared data requires deletion requests from all associated account holders. If only one account holder requests deletion, we will:
Remove the data from the requesting party’s account and access
Notify the requesting party that complete deletion requires requests from all associated accounts
Maintain the data only in connection with the non-requesting account holder(s)
We will make reasonable efforts to inform you if your deletion request involves shared data that cannot be fully deleted without corresponding requests from other account holders.